---
title: "Strauss Zelnick on GTA VI, Take-Two's Turnaround and AI | The David Rubenstein Show"
type: signal
url: https://frontiernewswire.com/s/strauss-zelnick-on-gta-vi-take-twos-turnaround-and-ai-the-david-e267825e
published: 2026-11-12T14:30:12.000Z
byline: "Source: Bloomberg Tech"
---

# Strauss Zelnick on GTA VI, Take-Two's Turnaround and AI \| The David Rubenstein Show

Source: Bloomberg Tech · Published 2026-11-12 · Canonical: https://frontiernewswire.com/s/strauss-zelnick-on-gta-vi-take-twos-turnaround-and-ai-the-david-e267825e

Take-Two Interactive Chairman \& CEO Strauss Zelnick sits down with David Rubenstein to discuss the highly anticipated release of Grand Theft Auto VI, set for Nov. 19. He says the Grand Theft Auto franchise “is probably the most valuable intellectual property in the entertainment business” because of its enormous global reach. Zelnick also reflects on his career in entertainment, from becoming president of 20th Century Fox to leaving the movie and television business behind to bet on the emerging video game industry. He's on this week’s episode of The David Rubenstein Show: Peer to Peer Conversations. This interview was recorded October 19 in New York. (Source: Bloomberg)

## Sources

- [Read the original at Bloomberg Tech](https://www.bloomberg.com/news/videos/2026-11-12/strauss-zelnick-on-gta-vi-take-two-s-turnaround-and-ai-video)

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