---
title: "Salesforce plans to acquire Cresta, a provider of AI-powered contact center automation software; a source says Salesforce agreed to pay $2.7B for Cresta (The Information)"
type: signal
url: https://frontiernewswire.com/s/salesforce-plans-to-acquire-cresta-a-provider-of-ai-powered-contact-5109e2c5
published: 2026-11-03T01:20:01.000Z
byline: "Source: TECHMEME"
---

# Salesforce plans to acquire Cresta, a provider of AI-powered contact center automation software; a source says Salesforce agreed to pay $2.7B for Cresta (The Information)

Source: TECHMEME · Published 2026-11-03 · Canonical: https://frontiernewswire.com/s/salesforce-plans-to-acquire-cresta-a-provider-of-ai-powered-contact-5109e2c5

The Information : Salesforce plans to acquire Cresta, a provider of AI-powered contact center automation software; a source says Salesforce agreed to pay $2.7B for Cresta — Salesforce extended its recent shopping spree, announcing on Monday plans to acquire Cresta, a nine-year-old provider of AI-powered contact center automation software.

In this story: [Salesforce](https://frontiernewswire.com/companies/salesforce), [The Information](https://frontiernewswire.com/companies/the-information)

## Sources

- [Read the original at TECHMEME](https://www.techmeme.com/261102/p48#a261102p48)

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