---
title: "Salesforce agrees to acquire AI-powered marketing platform Braze for nearly $5.7B in enterprise value, paying $47.50 per share, set to close from February 2027 (Dana Wollman/Bloomberg)"
type: signal
url: https://frontiernewswire.com/s/salesforce-agrees-to-acquire-ai-powered-marketing-platform-braze-for-2a068e85
published: 2026-10-20T12:35:01.000Z
byline: "Source: TECHMEME"
---

# Salesforce agrees to acquire AI-powered marketing platform Braze for nearly $5.7B in enterprise value, paying $47.50 per share, set to close from February 2027 (Dana Wollman/Bloomberg)

Source: TECHMEME · Published 2026-10-20 · Canonical: https://frontiernewswire.com/s/salesforce-agrees-to-acquire-ai-powered-marketing-platform-braze-for-2a068e85

Dana Wollman / Bloomberg : Salesforce agrees to acquire AI-powered marketing platform Braze for nearly $5.7B in enterprise value, paying $47.50 per share, set to close from February 2027 — Salesforce Inc. has agreed to buy Braze Inc., an artificial intelligence-powered platform for marketers, for almost $5.7 billion in enterprise value.

## Sources

- [Read the original at TECHMEME](https://www.techmeme.com/261020/p20#a261020p20)

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