---
title: "Holiday Extras is rethinking what it can build with Codex"
type: signal
url: https://frontiernewswire.com/s/holiday-extras-is-rethinking-what-it-can-build-with-codex-a7383585
published: 2026-11-12T09:30:00.000Z
byline: "Source: OPENAI"
---

# Holiday Extras is rethinking what it can build with Codex

Source: OPENAI · Published 2026-11-12 · Canonical: https://frontiernewswire.com/s/holiday-extras-is-rethinking-what-it-can-build-with-codex-a7383585

With Codex, Holiday Extras is turning customer expertise into better apps, higher booking conversion.

## Sources

- [Read the original at OPENAI](https://openai.com/business/customer-stories/holidays-extras-codex)

## On Bluesky

- [Aaron (Youshen) Lim (@youshenlim.bsky.social)](https://bsky.app/profile/youshenlim.bsky.social/post/3n25gyfzzyd2w) (Nov 12, 2026): Holiday Extras uses Codex to convert customer expertise into production apps. The travel company is seeing higher booking conversions and faster development cycles. This shows how AI coding assistants deliver measurable business impact beyond just developer productivity.

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