Holiday Extras is rethinking what it can build with Codex
With Codex, Holiday Extras is turning customer expertise into better apps, higher booking conversion.
Sources
On Bluesky
Holiday Extras uses Codex to convert customer expertise into production apps. The travel company is seeing higher booking conversions and faster development cycles. This shows how AI coding assistants deliver measurable business impact beyond just developer productivity.
Aaron (Youshen) Lim (@youshenlim.bsky.social) Nov 12, 2026